I just finished reading “The New Rules of Marketing and PR” by David Meerman Scott. As a pioneer and owner of a new media network, I am always interested to read new books on the subject matter. Having been familiar with the author’s work on the “offline media” I had high expectations for his latest offering. I was not let down, this book covers it all and it will serve as one of the best books on this subject.

The book covers a wide range of topics, including, blogging, podcasts, viral marketing and other forms of online media. I really liked how to book was structured, it starts off with a broad view of the industry and how thing were and what they are like now. The meat of the book is comprised of action plans, with step by step instructions on how to get started with your online campaigns. Along the way there are also some fabulous case studies provided, so we can not only see what others did but we could also see what the results were. I found this to be the nest part of the book and I found a lot of inspiration in those stories. This book does a great job of tying in all the elements like blogging and podcasts and shows us how they are all connected and how we can blend them all together to really be successful online. This was helpful to me because as a professional blogger, this is really the only part I Know. I am very inexperienced with podcasting, but after reading this book, I am going to give it a shot.